I’m passionate about solving complex challenges with innovative solutions. New media, UX, UI, digital communications strategy and interactive media.
Successfully launched an innovative drip campaign models to engage and cultivate prospects. The initiative focused on data-driven, segmented email design and content creation that enhanced the client's recruiting efforts. The initiative was split into three main segments: aligning with current technologies by making better use of CRM, leading and executing the re-branding of digital collateral and testing digital efforts to enhance open and click through rates.
I have lead multiple projects with the goal of revamping complex digital communications structures, which included helping to launch and maintain CRM (SalesForce + Marketo) and CMS (Drupal). Experienced in project managing the building of systems and integrations; exploring, testing and acquiring new platforms.
Passion and curiosity has driven me to try all sorts of digital platforms outside of the more traditional digital channels (landing pages, social media, e-mail marketing). By working with different clients in the non-profit sector I have been able to experiment with 360 video, board games and installations.
Data analysis is paramount to understanding and ultimately engaging leads. Through my years of experience I have worked with multiple platforms such as Google Analytics, E-mail Analytics through Marketo and ConstantContact and SalesForce to make improvements to clients' online presence. This often included making significant changes to landing pages and e-mails by using A/B testing, reporting on content analytics to editorial and social + more.
Digital Strategy, E-mail Development (HTML, CSS, Javascript), CRM (Marketo, SalesForce), CMS (Drupal, WordPress), Front-end web Development (HTML, CSS, Javascript, SQL), Database Maintenance, Digital Design, UX, UI, Social Media, Data Analysis + Visualization. Non-profit and higher education specialist. Experience in affiliate marketing and start-ups. Fluent in Spanish.
By hiring me, you'll be gaining a team member who is driven, analytical and hands-on. While I take pride in my strategic thinking, I am also a creative individual who enjoys being a part of the ideation process and places high value in trying new methods. I am excited join a forward-thinking, innovative organization where I will learn and collaborate with an engaged team.
Sound like a match? Feel free to contact me via e-mail, I am available for positions anywhere in the United States and the UK.